Apply in thin layers to cover chosen areas. There is no need to paint in thick layers as this will take longer to dry and might not stay confined to the applied area. If nervous about application, wait until masking fluid is completely dry and add another thin layer on top of previous layer.
Wait for masking fluid to DRY COMPLETLEY before adding watercolor on top. This is crucial for the correct use of masking fluid.
Should I use a paintbrush to apply masking fluid?
Yes and no! Masking fluid is notorious for ruining watercolor brushes. Even though I try to wash my brush constantly while using masking fluid, inevitably I don’t wash it off enough or let it dry with some masking fluid still on it and once it dries it is so much harder to get off. Can you still use it, yes, it’s just no longer flexible or pliable.
My suggestion is using a crappy brush and keep it as your masking fluid paintbrush, and don’t feel too bad about throwing it out when it becomes unusable.